The Really Important Website Statistics

Hi SPINNIES, thought this was interesting.

Article from HubSpot suggests it’s important to track a few key statistics on a regular basis and not get lost in the sea of numbers.  What are the most important?  This philosophy fits perfectly with EPiServer and Sitecore CMS’

Unfortunately the article didn’t start with what’s important for websites… what’s the goal or objective?

What are you trying to achieve? Turn Vet nurses into advocates of Advocate and Advantage products? Get pet owners to engage with pet care products? Okay, on with the important statistics from HubSpot.

1) Visitors (new and repeat).

This is the number of people who have come to your website for the first time or who are coming back for a second time. This is important, because this is the size of the pool of people from which you are trying to get leads. The bigger the number of visitors, the more potential for you to get leads.

2) Leads.

This is the number of people who self-select on your website and do something to give you their contact information. It could be signing up for a newsletter, registering for a course, registering a warranty, using a calculator, or finding a local dog park or vet, but there must be a form where they give you at least their email address and sometimes more information as well. This number is critical since your website leads are where your sales come from or your objectives met.

3) Conversion Rate.

This is the percentage of your total website visitors who become a lead. So, if you had 200 visitors to your website today, and you generated 3 leads, that would be a 1.5% conversion rate. Most people will tell you that a 1-2% conversion rate is the average for a b2b website. The conversion rate is important because it is telling you how efficient your website is at turning visitors into leads. Remember, you can double your company’s number of leads by either doubling your website traffic or doubling your conversion rate.

4) Website Grade.  Ad from our sponsors?

The free tool at  http://www.WebsiteGrader.com  gives you an excellent overview of the marketing effectiveness of your website, including things like your Google PageRank, number of inbound links and other key statistics. What is nice about the Website Grade is that it summarizes this all into one number from 1 to 100. You should know what your website grade is and track it over time to make sure you improve (or if you already get a good score, to make sure you don’t slip.

5) Keyword Search Rank.  Good overview of the value of SEO as opposed to PPC or SEM

For most business websites, the most efficient traffic and leads will come from organic search. This is the traffic that comes from people searching on Google, MSN and Yahoo and other engines and finding your website in the results. This traffic is not completely “free”, since you need to work on your website to really maximize it, but it is usually much more cost effective than other sources. You need to know how you rank in the search engines for at least a few key terms related to your business, and you also want to know how that rank is changing over time – are you moving up or down – since that will determine the future success of your website visitors and leads.

Hope you found this insightful.

Spinifex 11 – 11 men, 3 casinos, 150 million dollars, 1 chance to pull it off.

Well that sounds like a conference not to be missed right?!

Spinifex 11

Spinifex 11

Whilst there may not be any casino’s near our conference facility (as the conference committee budget couldn’t quite get us all to Vegas), and our target for 2011 is about 147 million dollars short of 150 mentioned above (although 150 million target might be a bit exciting), we do have ONE chance to pull it off.

2011 is the year to be focused, fabulous and be famous for helping our clients into the future! We don’t want our competitors coming in and offering our clients anything nearly as good. The time is closing in for the Spinifex 11 to learn, brainstorm and develop our strategy for our future.

The question you are all asking… So if it’s not Vegas? Where? We researched many exotic places, including Melbourne, Coogee, even camping with animals was suggested! After much discussion and time invested in finding us the best place, we finally have a winner!

Located in Bowral in the Southern Highlands, Links House Hotel is ideal to get away from the daily grind, and sit in peacefulness to get our hands dirty, our mind mapping programs fired up, white boards and textas out and for us ALL to let our imaginations run free.

Built in 1928 as a country guesthouse Links House retains all the charm of that era while featuring modern facilities that ensure a relaxing stay. From the beautiful rose garden and secluded courtyards to the spacious comfort of the sitting rooms, the accommodation at Links House Hotel offers a relaxed and welcoming environment for every visitor.

So, whilse we sit in history, we will be dreaming about the future. Nice.

This is just the beginning… The conference committee will be providing you with updates on food, travel, which flight number to catch, what to bring, how to prepare and more in the coming weeks.

Countdown is on 30 working days til conference! We know you are excited.

From the CC (conference committee)

Ben, Tracey, Marty and Kate

🙂

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