Great insights coming soon

What’s great about this conference is 4 themed days (no we don’t have to dress up) focusing on core topics critical to our success in the digital world including, social media, email marketing, ad networks, search optimization, real-time information and more.

Here is what i can see that’s interesting on day 1.

Tuesday August 17th

Explore the major search engines and how can we can best optimize them to gain “natural” or “organic” traffic. Accelerate SEO with social media and look at the next generation of digital marketing and predict what search might look like in the next ten years.

Also on the agenda are discovering the nuances of:

  • How pay-per-click (PPC) actually works;
  • The knowledge to set up, monitor and continuously improve your campaigns;
  • Effective keyword research, copy-writing tips, landing page creation, geo-targeting, ad networks, budgeting for paid search; and
  • The basics of bidding and campaign management

There’s also unique insights into content based optimization strategies and processes as well as tactics for sourcing, creation and promotion of optimized content on the social web.

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