Take a ride with Harley Davidson

Check out this site http://www.h-d-mosaic.com, thousands of Harley owners submitted a photo with their treasured bike thanks to a simple promo run through Facebook and twitter.

Enter the photo code John1.

If everything has gone to plan the site should zoom into the mosaic and find John’s photo. Cool eh? If that was a photo of Matt Lye astride a huge thumping chopper, he’d want to add it to his Facebook profile as well, fo sho!!

Harley also took this campaign offline by using the mosaic and selected photos from it in their 2010 printed catalogue. Only way to get a copy of the catalogue? Visit a store. The response was immense, with Harley Davidson reprinting the catalogue within the first week of release.

This was a great example of how social can be utilized online and offline (note the Spinifex tagline…)

What made this promo work?

Harley Davidson generated a web of leads and push throughs by asking entrants who posted their photo in the competition if they wanted to share it with their friends on Facebook, Twitter, Digg, Flickr, Picasa….

Harley Davidson got great exposure for their promo due to an excellent online social network and their customers had not only the chance to win some great Harley Davidson gear but also to feature in their next printed catalogue AND they could share their pride and joy with friends and followers on Facebook, Twitter, Digg, Flickr, Picasa….

The key take-away to understand here is that social marketing like all good relationships must be mutually beneficial. That is to get a little you need to give a little…

Tim – Chief Geek Officer (CGO)

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