Failing at Social media? Here are eight reasons why…

1. You aren’t doing it … Woody Allen said 90% of success is just turning up and well you can’t succeed with social media if you aren’t doing it.  So get into it.. (For those who have no idea what it is.. Social Media 101 coming soon)

2. You are too caught up with ROI… let’s face it PR for years was pretty hard to measure and we didn’t get too hung up about it we just went with it. Experimented. Then we found out what worked and what didn’t and then we measured. So don’t get caught up in how you might measure it.. JUST do it.

3. No strategy.. So, you’re doing it but you don’t have a plan.. big mistake. Like any other marketing effort you need a strategy. Doing stuff is great but it needs to fit in the plan.

4. You’ve got no policy.. So who can blog and who can’t? What can they say and what can’t they say? It needs to be clear, concise and easy to follow.. otherwise you’ll never get anything done.

5. Social = Content. If you don’t that is true then you are barking up the wrong tree. Whether  it’s a status update or a story it’s all content.

6. No content calendar.. Oh my god you don’t have a calendar.. Like everyone who succeeds has a calendar. So set an objective such as newsletter sign ups or blog subscriptions and then set your content calendar around achieving it.. Cool 🙂

7. You join everything.. Less is more. Don’t join everything work in where it fits with your strategy. You don’t want to be seen as the company who will go to the opening of an envelope..

8. You don’t get it! Social media is meant to connect PEOPLE. It’s not for business to sell. It’s about becoming real – human – sharing – giving and receiving.

So don’t be a social outcast.. just be socially involved.


Social marketing is PR on steroids

So, here we are in a bar discussing who did what to whom. In the past the information we discussed would have been gleaned from newspapers, magazines or tv. Now? Facebook, Twitter, sms. Times have changed. Times have stayed the same. Influencing target markets that’s what marketers want to do. It used to be that you had a wall between you and your consumer. Now your consumer is in the same room as you, involving you in a conversation whether you want it or not.

My friend has enough trouble keeping up with the conversations that happen with real people in her life. How will she ever keep up with the virtual conversations? Why would she want to? “I create beautiful gardens, why do I care what people think in Washington?” Indeed why does she?   All that and more will be revealed at Connected Marketing week. Stay tuned for more.

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