Digital marketing secret exposed. Great content gets viewed, gets linked.

Remember TV?

They were the days when we sat in front of a big telly and programs had to rate with us otherwise we changed the channel, surfing for something more interesting. Advertisers cried, programming managers got the sack and programs lived and died on how programs rated.

What’s changed? Not much. Great content still rates highest.

SEO, SEM, CTRs were not heard of then, but audience appeal is as alive today as it was then. Audience numbers grew with audience appeal. Great shows attracted lots of eyeballs and the highest ratings. Great content on the web attracts lots of eyeballs too.

Create great content and you can guarantee search engine interest because:

  • They’ll read it
  • They’ll share it
  • They’ll syndicate it
  • They’ll subscribe to it and
  • They’ll link to it.

These are all the things that search engines place rank preference to.

Search engines want to serve the best content to those that use them to search, and by the way, those who search so they continue to use the search engine and will hopefully see the ads that make the search engines money. That business model is very similar to that of television, radio and press. Advertisers follow the audience because that is where the money is.

A few things have changed though. The best visitor to your website is the one that is most engaged. Their engagement level can be influenced by where they’ve come from. Was it a blog, YouTube, forums, Google adwords, social news or twitter? It can count.

This interesting graphic shows types of attributes (media) that Matthew Bailey of Site Logic Marketing at the SES conference in San Francisco this week,  suggested drive the most engaged or unengaged visitors.

Attribution engagement levels

He suggested that your visitor may be more engaged if they come from a blog or article relating to your content than if they have come from Twitter. Stands to reason given that the twitter visitor has been reading 160 characters of information before clicking to look at your site and the visitor from a blog or article may have invested their time in several paragraphs (and therefore more engaged) before arriving at your content which hopefully will be in context with what they have viewed before.

So that’s the digital marketing secret exposed. Great content is king in webland. Oh you already knew that?

Things we thought to be true maybe aren’t anymore

Yes, Jonathan Hochman suggests there are 3 things you could probably ignore in the search for search engine friendliness????

Tip 1. You can ignore that you have to keep adding content to your website.

Mr Hochman says you don’t have to. He says some sites do better with their old content when looking to impress search engines. But, its it’s an important BUT. Focus on quality content that attracts visitors.

Tip 2. You can ignore that you need lot’s of links to your site.

“Link building services” have made this a shady thing. Instead don’t go chasing lots of links but use some “valid” tactics such a paid search, relevant articles, sharing of photos and aiming to get your quality content on some of the top sites when you use key word search.

Tip 3.  You can ignore using keyword meta tags.

Well we knew this one. Google claims not to use them but maybe Yahoo still does. Invest instead on content that uses keywords, keywords in page titles and key words in page descriptions.

So quality is King! Quality links, quality content using keywords and quality keywords in your content.

Looking forward to insights we’ll get tomorrow.

BTW Jonathan Hochman is big-guy-in-charge at Hochman Conaultants and respected geek and not looking old enough to shave.

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