Failing at Social media? Here are eight reasons why…

1. You aren’t doing it … Woody Allen said 90% of success is just turning up and well you can’t succeed with social media if you aren’t doing it.  So get into it.. (For those who have no idea what it is.. Social Media 101 coming soon)

2. You are too caught up with ROI… let’s face it PR for years was pretty hard to measure and we didn’t get too hung up about it we just went with it. Experimented. Then we found out what worked and what didn’t and then we measured. So don’t get caught up in how you might measure it.. JUST do it.

3. No strategy.. So, you’re doing it but you don’t have a plan.. big mistake. Like any other marketing effort you need a strategy. Doing stuff is great but it needs to fit in the plan.

4. You’ve got no policy.. So who can blog and who can’t? What can they say and what can’t they say? It needs to be clear, concise and easy to follow.. otherwise you’ll never get anything done.

5. Social = Content. If you don’t that is true then you are barking up the wrong tree. Whether  it’s a status update or a story it’s all content.

6. No content calendar.. Oh my god you don’t have a calendar.. Like everyone who succeeds has a calendar. So set an objective such as newsletter sign ups or blog subscriptions and then set your content calendar around achieving it.. Cool 🙂

7. You join everything.. Less is more. Don’t join everything work in where it fits with your strategy. You don’t want to be seen as the company who will go to the opening of an envelope..

8. You don’t get it! Social media is meant to connect PEOPLE. It’s not for business to sell. It’s about becoming real – human – sharing – giving and receiving.

So don’t be a social outcast.. just be socially involved.

Great insights coming soon

What’s great about this conference is 4 themed days (no we don’t have to dress up) focusing on core topics critical to our success in the digital world including, social media, email marketing, ad networks, search optimization, real-time information and more.

Here is what i can see that’s interesting on day 1.

Tuesday August 17th

Explore the major search engines and how can we can best optimize them to gain “natural” or “organic” traffic. Accelerate SEO with social media and look at the next generation of digital marketing and predict what search might look like in the next ten years.

Also on the agenda are discovering the nuances of:

  • How pay-per-click (PPC) actually works;
  • The knowledge to set up, monitor and continuously improve your campaigns;
  • Effective keyword research, copy-writing tips, landing page creation, geo-targeting, ad networks, budgeting for paid search; and
  • The basics of bidding and campaign management

There’s also unique insights into content based optimization strategies and processes as well as tactics for sourcing, creation and promotion of optimized content on the social web.

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