Social marketing is PR on steroids

So, here we are in a bar discussing who did what to whom. In the past the information we discussed would have been gleaned from newspapers, magazines or tv. Now? Facebook, Twitter, sms. Times have changed. Times have stayed the same. Influencing target markets that’s what marketers want to do. It used to be that you had a wall between you and your consumer. Now your consumer is in the same room as you, involving you in a conversation whether you want it or not.

My friend has enough trouble keeping up with the conversations that happen with real people in her life. How will she ever keep up with the virtual conversations? Why would she want to? “I create beautiful gardens, why do I care what people think in Washington?” Indeed why does she?   All that and more will be revealed at Connected Marketing week. Stay tuned for more.

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